A potential Amazon.com, Inc. (NASDAQ: AMZN) The stock split and its implications were discussed Wednesday on CNBC’s “Fast Money: Halftime Report”.

What happened: A rumor of Amazon stock splitting was recently launched via various media sources. Some believe the split could happen as early as Thursday, when the e-commerce giant reports its profits.

Host Scott Wapner asked Jon Najarian if he thought a stock split would benefit.

While the company would remain the same, a share split would make Amazon more attractive to some investors, Najarian said.

Related content: Benzinga’s Full Stock split calendar

Joe Terranova, chief market strategist for Virtus Investment Partners, rang out saying he expects the stock split to take place.

The only question is “which stock is excluded from the Dow Jones Industrial,” Terranova said, implying that Amazon could be added to the Dow Jones Industrial Average (DJIA) with a lower stock price.

Related Link: Could An Amazon Split Herald Dow Jones Industrial Inclusion?

Terranova noted that he believes Amazon would take the place of Intel company (NASDAQ: INTC) in the DJIA.

Amazon is expected to release its results after the close on Thursday.

Related Link: Amazon Breaks Resistance, But Will It Hold?

Price action: Amazon rose 1.20% to $ 3,458.50 in the last check on Wednesday afternoon.

(Photo courtesy of Amazon)

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