NEW HARTFORD, NY – (COMMERCIAL THREAD) –ParTech, Inc. (PAR), a global foodservice technology company and unified commerce cloud platform for corporate restaurants, adds Appfront, an online ordering and loyalty platform, to its industry-leading Brink POS® ecosystem. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR).

Appfront empowers restaurateurs to create a simplified ordering experience for their customers by integrating directly with Brink POS. Their technology also allows restaurants to design personalized campaigns for 1: 1 customer awareness and use customer data from a variety of sources to better understand and segment audiences. Appfront also offers users the ability to create loyalty and rewards programs, so concepts can stay in touch with their biggest fans.

“Over the past two months, we have received more and more inquiries from new customers regarding an integration with Brink POS,” said Ori Weisler, Founder of Appfront. “The name PAR comes up regularly in our discussions with small and medium-sized customers, and always in a positive way when it comes to technology. But when we discuss complementary solutions for digital, there seems to be a gap for small and medium sized restaurants. We decided to connect with PAR because we believe that Appfront can complement Brink POS with our fast and seamless solution for restaurants and virtual kitchens.

Appfront’s hybrid ordering and loyalty solution can help restaurants grow their customers and online sales. Weisler says many of the app’s customers are reporting a transition of over 60% to digital. Customers also have the option of fully customizing their online ordering platform with their logo, brand colors, tone of voice and layout.

“We’re excited to add Appfront to our integration ecosystem, especially because they serve such a unique audience,” said Chad Horn, director of strategic partnerships for PAR. “Small restaurant chains don’t always have access to the data they need to stay in touch with their audience. This lack of easily accessible data can also make it difficult for them to provide a top-notch online ordering experience to their customers. Appfront makes it easier for these little concepts to do both.

ABOUT APPFRONT

Appfront
is an end-to-end SaaS platform that enables restaurateurs to build their entire online ordering experience in minutes. With a focus on the customer journey and customer interactions, Appfront provides an all-in-one platform combining web and native ordering apps, rewards and CRM for better segmentation and automated engagement with customers.

ABOUT BY TECHNOLOGY

For more than 40 years, the industry-leading products and services of PAR (NYSE Symbol: PAR) have helped bold and passionate restaurant brands build lasting relationships with their customers. We are the partner that corporate restaurants rely on when they need to serve incredible times from open to close, during the busiest rush hours and when the world is forcing them to adapt and change. overcome. More than 100,000 restaurants in more than 110 countries use PAR’s hardware, software, drive-thru and back-office solutions. With the recent acquisition of leading loyalty solutions provider Punchh Inc., PAR has become a unified commerce cloud platform for corporate restaurants. To learn more, visit www.partech.com or contact us on LinkedIn, Twitter, Facebook, and Instagram.





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