In response to growing demand for durable beverage cup options, Ball is adding 9oz and 12oz aluminum cup sizes to its existing 16oz, 20oz and 24oz cup offerings.
WESTMINSTER, Col., October 20, 2022 /PRNewswire/ — Today, Ball Corporation (NYSE: BALL), a leading global supplier of infinitely recyclable aluminum beverage packaging, aerospace and other technologies, announced the availability of two new sizes of its infinitely recyclable Ball Aluminum Cup®, expanding the opportunity for venues, dealers and more to offer consumers a full portfolio of sustainable cup options. The Ball Aluminium® tumbler available to foodservice customers is now made from 90% recycled content, making it the tumbler with the highest rate of recycled content of any beverage packaging in its class.
The new 9-ounce and 12-ounce cup sizes, which are currently used at select sports and entertainment venues, are also available for purchase through [email protected]. Both sizes are juice, wine, and cocktail-friendly additions to Ball’s 16-ounce, 20-ounce, and 24-ounce mug offerings. The comprehensive portfolio of sizes gives customers the ability to serve a wide variety of beverages – beer, cocktails, wine, sodas, juices and more – to consumers in a more sustainable format.
“It has been inspiring to see the continued excitement and growing demand for the Ball Aluminum Cup® since we first introduced the product to consumers in 2019,” said Dan FisherPresident and CEO, Ball Corporation. “As a company, we are relentlessly focused on promoting the circular economy. We believe the expansion of our innovative aluminum cup will continue to drive meaningful change both to help our customers achieve their sustainability goals and to solve the packaging waste crisis.
“We are excited to expand the Ball Aluminum Cup® portfolio and offer our venue and foodservice customers a full range of sustainable beverage packaging solutions – from aluminum cans to bottles and tumblers,” said Emily Fong MitchellPresident and CEO, Ball Aluminum Cups. “At Ball, we are committed to increasing access to the infinitely recyclable aluminum cup, which helps our customers meet growing consumer demand for truly sustainable products.”
Ball has expanded the range of its lightweight aluminum cups in response to growing customer and consumer preference for durability. In fact, research reveals that 85% of consumers have become more sustainable in their purchases in recent years. To meet the demand for circularity in sports and entertainment venues and to help reduce waste and boost recycling, Ball introduced the new cup sizes to venues across the United States, including Ball Arena, Red Rocks Amphitheater, SoFi Stadium, etc. All mug sizes, including the new 9-ounce and 12-ounce mugs, are available for purchase in bulk directly from Ball, while additional packs, including the 9-ounce mug, are available on Amazon.
Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material and, like aluminum cans, aluminum cups can be easily recycled. In fact, 75% of the aluminum ever produced is still in use today and aluminum cans, tumblers and bottles can be recycled and back on a store shelf in approximately 60 days. In addition to its strengths in durability and recycling, the aluminum cup is lightweight, sturdy, cool to the touch and offers a high drinking experience.
For more information on the full Ball Aluminum Cup® portfolio, an upcoming limited-edition holiday cup, and where to purchase, please visit https://www.ball.com/alunumcups/venue-foodservice.
About Ball Corporation
Ball Corporation provides innovative and sustainable aluminum packaging solutions for beverage, personal care and household products customers, as well as aerospace and other technologies and services, primarily for the US government. Ball Corporation and its subsidiaries employ 24,300 people worldwide and had net sales of $13.8 billion in 2021. For more information, visit www.ball.com, or connect with us on Facebook or Twitter.
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SOURCE Ball Corporation