BRUSSELS (AP) – The European Commission announced on Friday that it has given Chinese video app TikTok one month to respond to complaints from a group of European consumers about its business practices.

The EU’s executive arm said it has started talks between the platform and national consumer authorities following an alert issued earlier this year by the European Consumers Organization (BEUC) over alleged rights violations. of consumers.

The Commission said some contractual terms of TikTok’s policies could be seen as misleading and confusing to consumers, adding that concerns related to issues such as hidden marketing and advertising strategies targeting children have been raised.

In February, BEUC lodged a complaint with the European Commission and the network of consumer protection authorities against TikTok. He argued that several terms of TikTok’s “ Terms of Service ” are unfair and said that the platform, which is particularly popular with young people, does not protect children and young people from hidden advertising and potentially dangerous content.

“The current pandemic has further accelerated digitization,” said Didier Reynders, the commissioner in charge of justice. “This opened up new opportunities but also created new risks, especially for vulnerable consumers. In the European Union, it is prohibited to target children and minors with disguised advertisements such as banners in videos. . The dialogue we are launching today should help TikTok comply with EU rules to protect consumers. “

Photos to see – May 2021

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