During a session at SAPPHIRE NOW 2021, SAP leaders discussed how SAP integration technologies and solutions are being used to transform small and medium enterprises (SMEs) in Australia and New Zealand into a post-COVID economy.

The latest MYOB Business Monitor, a semi-annual report that collects the opinions of over 1,000 Small business owners in Australia, found that digital activation is crucial for the current and future success of SMEs. The report indicates that after a difficult year, the confidence of SMEs is on the rise. He revealed that 48% of those polled believe Australia’s economy will improve over the next 12 months, up from 21% in June 2020.

Although SAP serves large enterprises with more than 90% of the Fortune 500 companies being its customers, approximately 80% of its customers are SMEs or mid-size companies. As for Australia, the German software giant offers different categories of solutions for mid-market companies.

In a recent virtual chat, Scott Russell, Board Member, Customer Success at SAP, spoke about the importance of driving mid-market success through technology. He shared:

“With our solutions, what we’re seeing is that the middle market is really trying to embrace digital solutions to enable them to attract customers, retain employees, optimize their processes and supply chains. to truly generate economic benefit in the future. “

Meanwhile, Sofiane Ainine, Middle Market Manager, ANZ, SAP Australia, believes there is a misconception that SAP is only for large companies. He explained:

“Over 80% of SAP customers worldwide, and also very true locally in Australia and New Zealand, are mid-sized companies. This shows that SAP and the investments we make are focused on small and medium-sized businesses. “

Helping midsize businesses to perform at their best using SAP integration technologies

With the pandemic accelerating the need for change, the transformation of SMEs is becoming more critical than ever, according to Ainine. He added :

“They need to develop that resilience and agility they need to thrive and return to this growth path. Locally, we support many clients in several sectors.

For the Australian waste management company Bingo Industries, the use of SAP integration technologies and SAP SuccessFactors solutions has made it possible to simplify and integrate their main HR processes during the COVID-19 pandemic. Bingo Industries reaped immediate benefits from the mobile solution, as one-touch payroll and other HR services not only speeded up processes, but also increased employee engagement activities.

“We were delighted to see that after just the first week of going live, 95% of their employees had adopted the mobile app. It was a game-changing result, ”said Ainine.

In addition to achieving 95% employee download rates within 7 days of launch, Bingo industry saved 50 hours for each payroll processing. It also had access to real-time dashboards and business insights on people data integrated using data lakes and Power BI.

SAP solutions enabling the transformation of SMEs

The transformation journey of RPC Technologies, a manufacturing company in Australia, was also highlighted during the session. By implementing SAP S / 4HANA Cloud and SAP Analytics Cloud, the company addressed challenges such as lack of visibility, lack of access to real-time data, and multiple manual processes that prevented it from operating. develop as a business.

Operating globally as a small business requires cost-effective, standards-compliant solutions in a single integrated platform, and cloud solutions from SAP have enabled RPC Technologies to optimize and grow their business. By implementing the solutions, the company was able to:

  • Improve their production efficiency and access to real-time data by 20%
  • Achieve an 80% reduction in time for costing the end-of-month project
  • Achieve more than 100% accuracy for monthly project forecasts

“We are extremely proud to deliver these breakthrough results to our customers and look forward to supporting more of them,” said Ainine.

Additionally, John Crossley, Global Vice President, Strategic Business Lines – Midmarket at SAP also mentioned in the session that SAP Upscale Commerce will be arriving in Australia in the next semester. Describing it as a “fantastic product straight to the consumer,” Crossley further said that it was not just a cloud-centric tool, but a mobile-centric product as well.



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