As an industry, e-commerce has experienced unprecedented growth since the onset of the pandemic, accounting for 20.4% of global retail sales by the end of 2022. The strength of the e-commerce sector is based on the technology, which is why is growing rapidly to help meet this demand by supporting e-commerce companies in the proper use of their data. is pleased to announce the latest investments in its growth with the addition of three new senior executives to help put the data warehouse at the heart of the success of every e-commerce business.

Hannon Brett, Vice President of Marketing

Hannon Brett is a seasoned SaaS B2B leader, serial founder, and successful branding and GTM expert. His considerable experience comes at just the right time to create a comprehensive marketing department, redefine the brand, and lead into its next season of market leadership.

David Romoff, Vice President of Sales

David Romoff has been a respected sales leader in the technology world for over a decade. He passionately applies his deep understanding of solution selling and customer-centric practices to technology products. His prodigious relationship-building skills will enable’s solutions to find their way into e-commerce businesses around the world.

Michelle Rabenaldt, Vice President of Customer Success

Michelle Rabenaldt has a proven track record of driving customer success for high-growth B2B SaaS and cloud businesses. She is a strong believer in customer-centric business practices. Perfectly aligning with’s own values, it will strategically facilitate exceptional customer service experiences for all customers and users.

A word from CEO Donald Tobin

CEO Donal Tobin explains, “’s technology is a well-kept secret among some of the most successful e-commerce companies out there. Our data unification approach to evolving the e-commerce data stack is unique and we are excited to push the next generation of data integration.

Our work has the potential to transform the trajectory of all businesses in the e-commerce world. To that end, we are continually growing our own ecosystem, adding top talent from every discipline, while ensuring that we maintain our excellent reputation and unrivaled products and support as we grow. I am very happy to welcome these leaders to our team.

Unified eCommerce – Evolution of the eCommerce Data Stack

The platform is the next step in easy-to-use, comprehensive low-code data tools from a single login. This supports smarter customer engagement and more data-driven Go-to-Market strategies. The platform instantly helps mid-size e-commerce businesses that sell in multiple markets punch above their weight with simple, seamless data connections and sophisticated capabilities to improve data team results and GTM success. .

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