On Tuesday, Softbank-backed e-commerce company Meesho is renaming its grocery business Farmiso and will be integrated into its main app. The move is in line with its vision to become a one-stop shopping destination for India’s next billion users, the company said.
Farmiso will be rebranded as Meesho Superstore and the integration of the grocery business is expected to be completed by the first week of May.
Meesho Superstore currently offers 500 products in categories such as fresh fruits, fresh vegetables, groceries, home care, and packaged foods, among others.
The integration, Meesho said, will now provide the company’s more than 100 million users with access to more than 87 million active product listings in more than 36 categories on a single platform.
“As more and more users beyond Tier 2 regions become familiar with the idea of shopping online, the demand for online groceries is only growing. We are excited to integrate Meesho Superstore to our main app. What started as a pilot in Karnataka is now seeing positive traction in 6 states,” said Meesho Founder and CEO Vidit Aatrey.
“The integration will provide millions of Meesho users with a unified shopping experience, while giving us the opportunity to generate stronger synergies in areas such as customer acquisition, technology, products and talents,” said Aatrey.
Meesho has started a pilot project in Karnataka to make online grocery shopping affordable for new users. In less than 9 months, it has expanded its grocery offering to 6 states like Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh.
“As the pilot continues to gain momentum, Meesho plans to make Superstore available in 12 states by the end of 2022,” the statement read.
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