Samsung is delivering on its CES 2022 promise to bring NFTs to its TVs, announcing a partnership with NFT auction site Nifty Gateway. In a press release, Nifty Gateway says it’s “now integrated with Samsung’s NFT platform,” allowing you to “browse, view, and interact with NFTs” on Samsung’s “2022 premium TV product lines.” ‘business such as QLED and Neo QLED TV”. Nifty Gateway will also have an app on Samsung’s The Frame and Micro LED TVs.

Basically, you will be able to view NFTs on your Samsung TV. And maybe even buy or sell them, depending Decrypt, though it’s worth noting that Nifty Gateway is much stricter about who can sell art on its platform than OpenSea, the NFT marketplace most people are familiar with. (Also, I don’t think I would want to buy anything much more expensive than a movie rental using a remote, but maybe that’s just me.)

A Samsung presentation where he goes into some details about Nifty Gateway integration.

In an announcement stream, Samsung reiterated that its TVs will “optimize settings to faithfully render the artist’s intent” when viewing an NFT. That’s good to hear – I’d be crushed if my Samsung TV displayed this NFT (created by one of the artists featured in Nifty Gateway’s press release) with anything other than pixel-perfect accuracy.

Curiously, this image plays on the exact strengths of a QD-OLED displayalthough Samsung did not specify whether these televisions will get Nifty Gateway integration.
Image: Pak on Nifty Gateway

The Nifty Gateway integration will be part of Samsung’s Smart Hub, and it seems Samsung’s intention is for you to view NFTs as ambient artwork. So say you’re watching a movie, like The social network, but decide to turn it off because you’re so upset to see Mark Zuckerberg being mean to Tyler and Cameron Winklevoss. Your TV would then go into Ambient Mode and display the artwork from your curated gallery – which you could populate with NFTs from Nifty Gateway… a platform owned by the Winklevoss twins. Does that essentially make Samsung’s NFT integration a fancy screensaver? No of course not. This makes it the to come up.