Tezos NFT have arrived on Shopify (NYSE: SHOP), according to the latest crypto news for the multinational e-commerce company.

This means Shopify stores around the world can now leverage NFTs within the Tezos (XTZ/USD) ecosystem to further drive customer engagement, all thanks to a new integration by software development firm Taco. Labs Inc.

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Taco Labs is bringing this capability to Shopify through its “Taco: NFT Loyalty Automation,” an app that leverages the Tezos blockchain to enable Tezos NFTs on the world’s leading e-commerce platform.

No-code web3 automation

As the global adoption of digital collectibles grows, NFTs are becoming increasingly essential for brands looking to improve user experience and engagement.

Taco offers an end-to-end no-code Web3 automation solution. Users can leverage this solution to reward customers with NFTs that can be used to unlock other benefits including exclusive products and discounts. This loyalty automation tool will help Shopify merchants expand customer connection and build retention.

Tezos’ energy efficiency and low gas costs will also help drive innovation in Web3, particularly around gamification and ownership, Taco Labs noted on Wednesday.

James McCombie, director of Future Kimonos, a premium clothing supplier, said:

“We loved how easy it was to drop NFT Tezos during the ADCC Floating World Championship; Using Taco’s Shopify integration, we were able to instantly add services and reward members with exclusive gifts and prizes. We did all of this in record time without having to write any code.

Tezos NFT support for Shopify comes as the platform continues to integrate industry vendors to drive NFT engagement for merchants and other users. On Tuesday, for example, Shopify revealed a partnership with Web3 no-code platform Novel, as part of a deal to make Web3 technology available to all merchants.

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