Consolidating all your fitness data in one place can be a royal pain, and for many athletes, Strava is the obvious choice because it integrates with nearly every fitness platform. Today, Oura announced that they are joining the club, introducing the Strava integration for the Oura Ring.
Integration goes both ways. Oura Ring users will be able to import Strava activities into the Oura app, ensuring the data feeds into their readiness and activity scores. These scores are intended to tell Oura users how well they have recovered from strenuous activity and to gauge whether they are meeting their exercise goals. Meanwhile, users can also choose to share certain Oura activities directly to their public or private Strava streams, along with their activity and readiness scores.
The appeal here is that it means Oura users don’t have wear the ring for an activity to count towards their recovery metrics. This doesn’t matter much for activities like running or hiking, but the rings can be uncomfortable when lifting weights. It may not seem like much, but it’s one of the few downsides of a smart ring in terms of comfort compared to a wrist tracker.
According to Oura’s press release, this is the company’s first integration with a third-party service outside of Apple HealthKit and Google Fit. Anyone with an existing Strava account can simply sync in the Oura app. If you don’t have a Strava account, you’ll need to create one by downloading the Android or iOS app.
The integration is remarkable because it involves two of the most well-known players in the connected fitness space today. Not only is the Oura Ring popular with celebrities and professional athletes, it’s one of the few consumer smart rings available and a pioneer in recovery tracking. He also entered the haute couture sphere with a recent and expensive collaboration with Gucci. Meanwhile, as mentioned, Strava often serves as the de facto hub for fitness information, especially among those who use a wide array of devices to track their workout efforts. It’s unlikely to make waves or threaten other wearable makers, but it does help establish the Oura Ring as a more mainstream tracker than it was before.