Zift Solutions today announced a new premium feature that improves how partners connect their customer relationship management (CRM) tools to ZiftONE

Press release

October 11, 2022 11:00 a.m. EDT

CARY, NC, Oct. 11, 2022 (Newswire.com) –
Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Channel Marketing Automation (TCMA) software, today announced a new premium feature to improve the way partners connect their customer relationship management (CRM) tools to ZiftONE, the company’s award. winning PMR platform.

With this add-on feature, Advanced Partner CRM Integration, vendors can enable channel partners to work from their own Salesforce platform. Advanced Partner CRM Integration was designed for use by both distributors and large national partners. The integration allows these partners to enter deals and leads through Salesforce without requiring the extra step of logging into the ZiftONE portal. It builds on ZiftONE’s existing robust CRM connectors for partners, which allow them to drive leads from ZiftONE’s best TCMA features.

“Through our experience working with national and award-winning channel programs, we’ve found that access to partner data is a distinct benefit for partner program managers,” said Gordon Rapkin, CEO of Zift Solutions. “This new feature makes it easy for partners to share more complete information with their suppliers and improves the deal and lead registration experience, helping suppliers build better and stronger relationships with their most important partners.”

Advanced Partner CRM Integration also generates reports that can identify connection issues, allowing partners to self-manage their CRM integration.

Advanced Partner CRM Integration is now available as part of the ZiftONE platform. Current ZiftONE customers are encouraged to contact their Customer Success Manager (CSM) if they wish to access this new premium feature.


About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Channel Marketing Automation (TCMA) tool designed as one tool to work as one. The company’s ZiftONE platform manages the flow from onboarding to activation, from lead generation to marketing, to sales. Backed by the most experienced team in the industry, Zift was named the only leader in channel marketing automation and partner relationship management by Forrester Research and a market leader in partner management software and channel marketing software by G2. For more information, visit www.ziftsolutions.com.

Source: Zift Solutions